Hi all, Having trouble understanding adsense's earnings reports... eg. aggregate vs channels... when I display all my channels data (have a channel for each page with an ad/ads) it shows significantly higher earnings and more clicks than when I display aggregate data. I also note that adsense likes to only display "top channels" as it's main earnings indicator, which seems a bit funny because when I display all channels naturally I see a lot more clicks and earnings. Could somebody give me a rundown on what it all means? Am I correct in understanding that only by selecting "all" channels do I see my full earnings? Thanks, Darren.
This is a common problem, your aggregated earnings are the right ones. You can also find more detailed reports with all of your chanels, just look a bit deeper in all the information you can get.
Thanks FlashVictim, If that is the case then I find it disturbing that googles adsense stats are so off the mark. In my case, I have a URL channel for every page with an ad/ads. So when I select stats by URL channel, and select show "all" channels, I expect to see all (full) earnings. What I can tell you is that the difference between "all time" aggregate data and channel data is 33 percent. That is a huge difference. Is there any point to using stats by channels to gauge performance of pages when the discrepency is so enormous? I mean if the earnings are so far off base, are the impressions and clicks per page displayed in URL channel data 33 percent off base as well? Thanks for replying, Darren.
Hi Darren I had this problem and when I really investigated I found I had some pages that didn't have the channel code inserted properly. I know you say you have it on every p[age but it might be worth a double check. If you are 100% certain that the channel is on every page then it might be worth asking google if your ads have been placed anywhere without your knowledge. I don't know why anyone would want to do this but I can vouch from personal experience that it does happen.
Thanks whitespider, I am 99.9 percent certain that I have the URL channels set up properly for every page (only approx 60 URL channels), and only a small percentage of them get clicks on any given day, so it is very easy to analyse. I have sent of an email to google asking for their advice on the matter. Appreciate all thoughts and help . Darren.
Just an update for those who are interested... My "aggregate data" displays exactly the same total earnings as my "top channels" data. So it would seem that my aggregate data does not include my lesser earning channels, which accounts for the 33 percent discrepency. Any opinions/thoughts on this issue are very welcome. Darren.
Another update while I await google's response: the stats in the provided columns for "top channels" do not add up. As a "made up" example... I get 6 clicks on the main page I get 1 click on each of another 8 pages. The total tally shown is 7, and not 14. Also, the price of the clicks does not add up correctly. If I go into "show all Adsense for content channels" this inconsistency is gone, and it all adds up correctly. Darren.
Well I figure I'll post the end results here as it may be useful for others who have the same confusing experience.... The reason my stats are messed up in channels is because the channel for the main page www.mcqueenonline.com is counting the impressions and clicks for every subdirectory listed in channels, so I sort of get doubled up stats in that channel The only way to avoid this is to remove the old channel and rename it www.mcqueenonline.com/index , but this misses a lot of the stats for the main page, as it is not technically the www.mcqueenonline.com/index page that the vistors land on when coming from the search engines or most links, it is the www.mcqueenonline.com page. Google has told me there is no way around that problem at present, except to do the maths in my head. Hope that info comes in handy for someone. Darren.