Hi All, I'm looking to set up an adword account for a comic book site i have (not sure if i can post the link) and have read a guide for adwords but i'm slightly confused on the grouping of words in each campaign. Basically Would i make an Adgroup for the following titles COMICS - and in it put all words that relate to "COMICS" MARVEL COMICS - and put in all the keywords associated with it such as "Spider-man, Hulk, etc" OR Would all the above go in the grouping COMICS OR The final option would be do i create an adgroup for each title ie Batman has its own adgroup, spider-man, hulk and so on (and if so would they each have a different link)? Any help would be greatly appreciated
If you put Spider-man and Hulk under an adgroup that is named "Marvel Comics" and its ad says something about Marvel Comics, Google is going to give you a very "nice" bid. Like $1. The adgroups should be grouped according to words. If you make a Marvel Comics adgroup, make sure the keywords, ad, and landing page are about Marvel Comics. If you want to use the keyword Spider-man, make sure that Spider-man also appears in the ad and landing page. That means creating lots of adgroups or using dynamic ads (search the AdWords KB for this). Good luck, nadavs
ad grouping is meant to segregate text ads. If you have keywords in the adgroup that would make the text ad have a weird meaning, or doesn't make sense, then you need a different adgroup.
Thanks for the help, just to confirm that i've got this right... The Home Page link would be something like "COMIC BOOK STORE" as the adgroup and then any keywords that are linked to that would go in here. For the "MARVEL" page all the words going in it would be things like Marvel Spiderman, Hulk etc... And so on and so on This is the thing that kind of threw me as there are hundreds of different titled comics i wasnt sure if it meant that id have to do an adgroup for each title Thanks
Try AdWords Keyword Tool. Enter website url. Adwords will sort your keywords. I recommend to use that grouping in campaign.
Hi there, just an idea, have you tried google keywords tools to collect keywords from your own website? If I were you, I will use "website content" option to generate keywords ideas from the website, simply enter the URL and voila you'll get what you need. Adgrouping also something I use in all my campaigns, it helps to increase the CTR (at least for me). Hope it's help.
I would suggest you create a seperate ad group for each comic book--- ie. Hulk has its own ad group, Spiderman has its own ad group--that way you can make the ad text more relevant so google will reward you with a good quality score which will ensure you dont pay much per click. If you leave the ad group name as Marvel and in it put keywords such as 'spiderman comics', 'hulk comics' ---- how will you make the ad text relevant since its on the ad group level? Dynamic keyword insertion works but Google requires static text that is relevant to the keyword as well. I know because I ran into this problem recently which caused all my keywords' bids to spike up to $5 and be turned off within a day or shorter time frame...
Gagagoog is right. Create different ad groups for each comic. When I create a new Adwords campaign I sometimes use all 100 groups that Google initially allows. Within each of those groups might be just 3 keywords. So for the comic 'Spiderman', I'd create a group called Spider man and within that group I'd include the keywords.. spiderman comics "spiderman comics" [spiderman comics] ...etc ...and obviously obviously other variations including singular and Captialisation. I would also create a specific targeted landing page for each group too.
Thanks for all the replies guys, it's greatly appreciated. The only thing that worried me about doing an adgroup for each title is that each title (Spiderman for example) has maybe 10 different variations of that comic, so it was the actual page i sent people to that was throwing me, however i could put in the link for the Spiderman page which basically shows them all (by using the search option on my site to filter them out) and that would get round it. Is it worth doing an adgroup for the homepage at all then? I was thinking of using keywords such as the following for the home page comic books marvel comic books cgc comic book marvel comic book cgc comic books comic book reviews comic book comic book collectors comic book creator comic book collection comic book statues comic book clothing comic book subscription etc.. I used the google keyword content tool and basically ripped all the text from a lot of other comic sites and they all tend to use the homepage as the point of reference with all the titles listed in that (i take it thats the wrong way to do it then) btw are you allowed to post links on here so i can show you what i mean?
use the adwords tool to a limited extent. While it may help for keyword discovery, in the agency world you would never use their grouping method. Create the camapaigns in the following way 1. Brand Campaign - include terms about your site name. if your site is called mycomicbooks.com then bid on mycomicbooks.com, mycomicbooks, mycomicbooks website, mycomicbooks sales, mycomic books login, mycomicbook online. Anything that does with the name of your site basically. Send them to the homepage 2. Create an industry campaign - target keywords related to your industry but not the products. comic books, new comic book, rare comic books and etc. Send them to the homepage 3. Create a competitor campaign - bid on your competitors url and brands comiclink.com, mycomicshop.com, metropoliscomics.com and etc. Send them to the homepage 4. Create a products campaign - bid on the names of the comic books. spiderman comics, superman comics, x-men comincs and etc. send them to a products listing page with a listing of comics, or a search results page 5. Create a manufacturer campaign - bid on the makers of the comic books. Marvel comics, DC comics and etc. Send them to the manufacturers listings or to a search results page This should get you start and keep you busy... Create tight adgroups and send the visitor to a targeted landing page.
I am doing exactly what timj1 suggests. for each of my campaigns I created as targeted adgroups as possible even sometimes I have to create around 50 adgroups with only 10 - 30 keywords (broad, phrase, exact) but I find it worth while since this method helps to maintain high CTR. and about the keywords I always use google keyword tool to collect keywords from the affiliate product's sales page and then expand each and one of them also using google keyword tool.
This is great, one last thing regarding robertpriolo tips, if i set the adgroups up in this way do i need to put in each group the same negative keywords such as - free etc or once i've put it in one adgroup does it affect the entire campaign?
To start off with is it best for each keyword that i do all 3 variations and then once its going remove the ones that arent working? comic book publishers "comic book publishers" [comic book publishers] or is it better to use one particular type when starting up (bearing in mind the budget wont be huge)
i personally use the exact and broad version of each keyword. I don't use phrase unless these versions don't work