On my continuous 'tweaking' mission today I was checking a few keywords in Google. one in particular caught my eye as having very low impressions and no click throughs. (I have not touched this for a few weeks!). My average position according to G is 1 When I did a search for the exact phrase I found that there is no listing for the site. There are 2 sponsors of this keyword so I would have expected to be around somewhere. I have checked all of the usual things that could cause this but everything seems to be fine and all of my other keywords are working. Any ideas?
Depending on your total budget your ad will not be displayed for very query on your term. It's how Google tries to "space out" your ad delivery.