ok so say bird cage gets 10,000 searches per month, yet bird cages gets nothing it shows. So should I target bird cage or bird cages? I know people type in bird cages as well and dont want to leave them out. Would I be safer optimizing my adword and site for bird cages?
please if anyone can help me, how does overture handle plural forms of keywords? Overture shows the singular version of my phrase getting like 8k searches per month, yet it shows nothing for the plural version ( just a s on the end) Now on my adwords now the singular version is at the #3 spot, but the plural version is on the second page. What should I do?