Could someone briefly explain the two? I think I'm getting mixed up... Also, what other publisher lingo is there to know?
Sure. CPM is cost per thousand impressions, basically pageviews. You get paid every time someone sees the ad. PPC is pay per click. This basically transfers a lot of risk to the publisher, as you only get paid when someone clicks the ad, which could be never. In my opinion, CPM for publishers is better.
Hi All If Google Adsense is one of my advertisers do I have to signup for the CPM or is it just part of their program? Thank you in advance
if you're with adsense you will get paid (or you earn) if someone clicks on adsense ads placed on your sites. you don't have to sign up for the CPM. well, at least thats how i understand it.
Personally both CPM and CPC gives little risk to the publisher and much more to the advertiser. CPA and CPS is where the most risk happens with the publisher and less risk for the advertiser.
Is there a place to get the definitions for CPM, CPS, CPA? I am new to this so forgive my ignorance. I am not a web guy. I am a middleware pgrmr
CPM is $ per 1,000 impressions or uniques (depending on the company.. usually imrpessions) CPA is cost-per-action.. i.e. $1.00 for getting someone to signup for some newsletter, etc.