I am running an AdWords campaign that is costing me about $1500 a month. Yet in my "traffiic sources" report under the dashboard, I find that "google/cpc" had only one visit! What gives? I truly do not know if I am getting any benefit from my CPC account. Thanks.
Google Adwords and Analytics are often different, meaning one is always incorrect. I wonder if Google Adwords customers are really getting the returns they think they are on their investment
Adwords is the more robust reporting system - there's money at stake, so they make sure it stands up to scrutiny. Analytics, on the other hand, is a free tool - it can work brilliantly, but you are left on your own to get it configured correctly, and getting adwords and analytics integrated properly can be tricky.
can somebody please explain me what is so important about traffic analytics. I don't understand how does that work, sorry for posting here.