The Competitor Analysis helps you to find which keywords are your competitor using & how they rank well for that keywords & how they are linking to other sites. Ie. Backlinks. The SEMRush is the best competitor Analysis tool.
Hi, Competitor analysis covers many factors like buying keywords, backlink strategy, keyword diversity, how many backlinks do competitor is making and most important list of urls of their backlinks to drop backlinks. Hope this help you
Check your competitor's site content and keyword density and on which keyword they are working,one more thing you have keep in mind, always check your competitor site's backlink.
You can look into which backlinks are giving the other competitor(s) the most pull in Google. You can use this to your advantage by placing a link on the same page. etc etc