1. Advertising
    y u no do it?

    Advertising (learn more)

    Advertise virtually anything here, with CPM banner ads, CPM email ads and CPC contextual links. You can target relevant areas of the site and show ads based on geographical location of the user if you wish.

    Starts at just $1 per CPM or $0.10 per CPC.

Competitor using our trading name

Discussion in 'Pay Per Click Advertising' started by MikeyP, Nov 10, 2005.

0
  1. #1
    A company has produced a cheap copy of something we sell, and is using *our trading name* as a keyword in adwords to serve up their sponsored ad. Is this legal? Anything we can do?
     
    MikeyP, Nov 10, 2005 IP
  2. mcfox

    mcfox Wind Maker

    Messages:
    7,526
    Likes Received:
    716
    Best Answers:
    0
    Trophy Points:
    360
    #2
    It really depends on how strong your trading name is. For example, some highly protected brands have successfully prevented their brand names being used in the ad, although the ads can still be triggered by the name, the important thing was to prevent the name being used in the ad itself. You may want to get in touch with the ad provider (Google?) with a view towards preventing the trading name being used in the ads themselves. There are no guarantees but it's worth a shot.
     
    mcfox, Nov 10, 2005 IP
  3. icrdt

    icrdt Peon

    Messages:
    42
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #3
    This is a serious case. U should immd. get in touch with google and seek their help. They will surely help u.
     
    icrdt, Nov 12, 2005 IP