This is actually a process of identifying various websites which link to your competitor’s website. Analyzing these websites based A) Theme of Content containing the link B) Freshness of links, C) Frequency of new link addition, D) Number of links from each domain E) Network Structure of Links Advantage of Link Analysis A) Insight into Competitors’ Online Strategies B) Complete picture of some sources of traffic of competitor’s sites, referral traffic. C) Competitors Business Links, Business Partners, Online Alliances. D) Get insight into competitors’ online promotional activities. E) Find out why your competitor is ranking in Organic Search? F) Identify new methods of Content Promotion, Link Building. G) Find new forums, answers programs where your target audience is active. H) Find sites which are mostly talking about your industry, business. I) Include these links in Custom Search Engines, so that you perform niche search or filtered sample size to perform your search.