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Competing keywords

Discussion in 'Google AdWords' started by kim bah, Jul 6, 2010.

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  1. #1
    This may be a bit basic but I want to confirm my thoughts:

    When in different ad groups, keywords:
    "best medical billing" and "medical billing"

    will compete with each other's bid when the searcher types: best medical billing

    Therefore I need to choose if I if I want to bid on the root words or the long tailed version(s).

    Am I correct?
     
    kim bah, Jul 6, 2010 IP
  2. magda

    magda Notable Member

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    #2
    They will if "medical billing" is on phrase or broad match, (not if [medical billing] is exact match) - Google will choose the one that has the best quality score / ctr.
     
    magda, Jul 6, 2010 IP
  3. kim bah

    kim bah Peon

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    #3
    Thanks for confirming!
     
    kim bah, Jul 6, 2010 IP
  4. guyroz

    guyroz Peon

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    #4
    you can add medical billing as exact negative to the adgroup that contains the keyword best medical billing
     
    guyroz, Jul 7, 2010 IP