In the past, when I was searching for a keyword in Market Samurai, I didn't look for Google Adwords data (clicks, cpc..) and I know that this was a big mistake. However, mostly I use Adsense on my sites and not Adwords, therefore I would like to know if the Adwords data can be comparable to Adsense. For the example, if particular keyword should get about 100 ad clicks in adwords, would that number be similar in Adsense?
Adword = > Google Display network = Adsense => User Adword is a place where advertisrers put their ads and bid on a keyword or placements. Google disaply network is sort of all the website running adsense ads. When a user clikc on a ad in google display network or adsense network, the publisher get's paid. Publisher means the users with adsense accounts..