I'm hoping to compare MSN AdCenter to Adwords. Specifically what kinds of experiences have you all found in terms of traffic? Naturally I'll get less volume so I have to expect lower traffic volumes or bid on a more broad keyword phrase. How much has the volumes varied? How much cheaper is Yahoo? Should I expect to face click fraud? Any other observations?
How about if you can try both ads on your site - at same slot .. ? Try to do that and you will be able to find the difference yoourself
If you have the money the traffic is there! By that ther I mean Google! it is not how many traffic it is how many leads will come from the traffic. There is alternatives to pcc that can bring in greate volumes of traffic.