Companies that spent over 2 million a month on buying ads in Google's search results

Buy looking at these companies may be you can figure out what niche will be profitable =)

1. At&T mobility $8.08M
2. Apollo Group $6.67M
3. Expedia $5.95M
4. Amazon $5.85M
5. Ebay $4.25M
6. BP Corp. $3.59M
7. Hotels.com $3.30M
8. JC Penny $2.46M
9. Living Social $2.29M
10. ADT Security $2.19M

Source: http://adage.com/digital/article?article_id=145720

 

From this message, I can learn that Google Adwords is very profitable to some big companies.

 

it really is.. google ads can really some get some huge amount of traffic.. I'm not surprised that they spent alot of money..

 

Nobody who uses Adwords should be surprised at those numbers... Adwords is EXPENSIVE... Even very small companies are spending hundreds per month, and the $100 coupons they give never last longer than two weeks.

 

Wow, that is a lot of money and a lot of money for publishers that are promoting it.

 

I'm not surprised, but I do think that a lot of firms are still spending money blindly not understanding their ROI's I know that the company I used to work for - large firm - in my opinion pretty much plucked their ROI figures out of the air.

 

or what niche to avoid because it's dominated by someone who has a couple of million dollars a month to throw at it....