Hi For those of you who either use, or have come across Commission Junction before (cj.com), you may find the article link below of interest :- http://www.e-zone.uk.com/blog/2007/05/27/commission-junction-the-federal-investigation-and-the-yahoo-takeover-speculation/e-zone.uk.com All comments welcomed. Regards, Mark
Yahoo! have a potentially massive war chest for acquisitions as and when they find their nerve. The stockmarket has been waiting to fund expansion for some time. They have been left behind by Google in recent times, but that may be about to change.
thats very interesting, Valueclick assimilated Fast Click and Now YPN integrates in ValueClick, imagine the CPM ratio if YPN started a CPM program, heh ohh well a boy can dream.
Hi The article URL has been changed slightly :- http://www.e-zone.uk.com/blog/2007/05/27/commission-junction-the-federal-investigation-and-the-yahoo-takeover-speculation
Seems interesting. Yahoo is a very popular site so if they have not got much money then I don't know how that has happened. They definately need to expand and start competiting with Google.
Yahoo! have masses of cash available to spend as and when required. While the search engine companies spend a fortune on research and development, do not forget that their business lines are all very cash generative when up and running. The more traffic they direct to these income streams, it all flows down to the bottom line because costs are generally fixed.