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Coming soon: minimum bids are no longer fixed at $.10

Discussion in 'Yahoo Search Marketing' started by YahooPete, Feb 26, 2008.

  1. #1
    Hi there,

    I just want to share some news with our U.S. Yahoo! Search Marketing advertisers.

    Within several weeks, minimum bids for a number of Sponsored Search keywords will no longer be fixed at $.10. Your new minimum bids can be lower or higher than $.10. Content Match minimum bids currently will remain at $.10.
    SEMrush
    The amount set as your minimum bid on a keyword in Sponsored Search can vary depending on multiple factors, such as the relevance of your keywords (as measured by the quality of the ads associated with them), and the number of bidders and bid amounts in the particular keyword market.

    We’ve posted a more detailed article on the new features on our Yahoo! Search Marketing blog: http://www.ysmblog.com/blog/2008/02/26/minimum-bids/

    I appreciate all the feedback on this forum.

    All the best,
    YahooPete
     
    YahooPete, Feb 26, 2008 IP
    SEMrush
  2. Wm-

    Wm- Peon

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    #2
    Are you gonna rename your service Yahoo Adwords soon ?
     
    Wm-, Feb 26, 2008 IP
  3. nezzz

    nezzz Peon

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    #3
    hmm does that mean that there could be keywords that will have minimum bids higher than 10 cents? don't like that!
     
    nezzz, Feb 26, 2008 IP
  4. argothiusz

    argothiusz Well-Known Member

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    #4
    Just saw it in my email too. Cool, now we can bid lower than 10 cents for less competitive keywords :)
     
    argothiusz, Feb 26, 2008 IP
  5. snowbird

    snowbird Notable Member

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    #5
    Thanks for the information Pete. I also received the info via E-mail, and thanks for keeping us informed.
     
    snowbird, Feb 26, 2008 IP
  6. jinnnguyen

    jinnnguyen Peon

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    #6
    Oh NO .. not again with all of the headaches exactly like in adwords. *very sad*
     
    jinnnguyen, Feb 26, 2008 IP
  7. chapicha

    chapicha Peon

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    #7
    thank your post , its good news.
     
    chapicha, Feb 26, 2008 IP
  8. Alfie87

    Alfie87 Peon

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    #8
    I'll be wainting...lol
     
    Alfie87, Feb 27, 2008 IP
  9. wragge11

    wragge11 Guest

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    #9
    Sounds good, I wish google would do the same...
     
    wragge11, Feb 27, 2008 IP
  10. lixor

    lixor Active Member

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    #10
    why do you think this is a good news? you will pay 7 or 8 cents for few keywords, instead of 10 and $5 to activate many keywords that yahoo will think they are not very targeted...

    google does this

    @YahooPete - wherever changes google does, yahoo will do as well. yes i know, you do this because they - google - found is beneficial for quality it will add more value... and it makes sense to do this changes, but when you will do like them in problems regarding the editorial reviews, you know, be more flexible. google doesn't remove you keywords every week.
     
    lixor, Feb 27, 2008 IP
  11. stevenlove

    stevenlove Peon

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    #11
    Sounds good, I wish others would do the same
     
    stevenlove, Feb 27, 2008 IP
  12. YahooPete

    YahooPete Peon

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    #12
    Hey folks,

    Thanks for all the constructive feedback and follow ups on this post! We appreciate your comments and take them very seriously because we want to know what our advertisers are saying.

    All the best,
    YahooPete
     
    YahooPete, Feb 28, 2008 IP
  13. sultanofseo

    sultanofseo Notable Member

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    #13
    its a good step Pete. i don't think minimum bid should be set at 10 cents which is lot for some keywords. an advertiser should be rewarded with lower bid cost based on good quality index and CTR. thanks for the update
     
    sultanofseo, Feb 28, 2008 IP