I've been using adsense for more than 2 months. I never thought it could so complicated, I read most of the help in goolge.com/adsense pages but I still don't understand all those terms. How can I use these reports to improve my revenue. I've been focused on content and linking with other pages, but now I want to start exploring other venues (I will continue on delivering content). How can a high CPM or low CPM improve my revenue? What is eCPM (in other words that what google explains), what is CPC... How can I choose between site targeted and not site targeted ads? Are image ads better than text ads? I know that I should experiment more but I am trying to figure out the few basics before I start trying new designs, also I want to be able to interpret the results in a good way when I look at an adsense report.
I believe all of these have been answered in this forum already, just make some searches (top of this page - search) with your queries and you'll find some best answers..
hanna256 , Instead of asking so many questions in a single thread, just roam between the forums and you will get all of them answered.
To save you the time of searching and to end this thread, here's a link worth saving: en.wikipedia.org/wiki/Effective_Cost_Per_Mille You'll find explanations for all these there: # CTR - Click-through rate # CPM - Cost Per Mille # eCPM - Effective Cost Per Mille # CPT - Cost per thousand # CPI - Cost Per Impression # PPC - Pay per click # CPA - Cost Per Action # CPC - Cost Per Click # eCPA - effective Cost Per Action