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Combating banner blindness - share your tips!

Discussion in 'AdSense' started by eKstreme, Jan 13, 2006.

  1. #1
    Here is a question for all:

    How do you "fight" banner blindness to get people to click on your adverts?

    Personally, I use multiple formats in the same spot, all randomly chosen. This keeps the adverts "jumping" and each page different. What's your tip? :)
     
    eKstreme, Jan 13, 2006 IP
  2. ServerUnion

    ServerUnion Peon

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    #2
    Text type ads seem to have a better CTR.

    Having images associated with your ads rotate on each load seems to work well. Make sure whatever is done is within the TOS though.

    Using CSS wrap the text around the ads seems to work well also.
     
    ServerUnion, Jan 13, 2006 IP
  3. SEMWorld

    SEMWorld Peon

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    #3
    Do you want them clicking on your own banners or advertising banners run on your sites?
     
    SEMWorld, Jan 13, 2006 IP
  4. BuildHome

    BuildHome Active Member

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    #4
    Try to change the ads style every week so the users won't become used to the old ads style and ignore it :)
     
    BuildHome, Jan 13, 2006 IP
  5. eKstreme

    eKstreme Guest

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    #5
    I'm an AdSense publisher that wants people to click on the adverts on my site...
     
    eKstreme, Jan 13, 2006 IP
  6. devin

    devin Guest

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    #6
    i find that rotating the places of ads works well too. ocassionally i rotate the format, at other times i rotate the placements.
     
    devin, Jan 13, 2006 IP
  7. dadasays

    dadasays Peon

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    #7
    I touch nothing -- I leave everything fairly status quo, but I do updates at least 5-6 times a week.

    My link units are generally a brighter color -- FF0000 (RED) seems to get the most clicks. Since they're barely 2 words per link within the link unit, the harder color isn't too much of an eye sore.

    The best thing I can do is keep my content fresh and niche, and AdSense has been providing me with better and better ads every week. Every time I tried to move stuff around, income suffered. The site that earns the most has had the least modified in it -- other than adding constant quality content.
     
    dadasays, Jan 13, 2006 IP
  8. Cyrus255

    Cyrus255 Well-Known Member

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    #8
    Usually one well-placed ad works much better than a mass of banners, etc.

    Not to mention it can be an eyesore. ;)
     
    Cyrus255, Jan 13, 2006 IP
  9. veedee

    veedee Peon

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    #9
    Agree, I usually place just one single ads per page, blend it well, that bring me CTR>7% per month
     
    veedee, Jan 14, 2006 IP
  10. SEMWorld

    SEMWorld Peon

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    #10
    Are most of your visitors "returning visitors" or unique?

     
    SEMWorld, Jan 23, 2006 IP
  11. bazet

    bazet Guest

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    #11
    I use 'highlighted' color trick

    rotate 3 blended ad color and the 4th one, use 'highlighted' color trick. Read more on the following link ,

    http://malaysiagolfingscene.blogspot.com/2006/01/adsense-highlighted-color-trick.html
     
    bazet, Jan 23, 2006 IP
  12. stockvault

    stockvault Peon

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    #12
    I use text ads only and try to change the colors every now and then. Nice tips though, thanks :)
     
    stockvault, Jan 24, 2006 IP
  13. MentaLRZ

    MentaLRZ Well-Known Member

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    #13
    i use an image


    LINE ADVERTISEMENT
    IMAGE IMAGE IMAGE IMAGE
    BIG ADVERTISEMENT

    make sure to blend the ads to make it seems like page content too.
     
    MentaLRZ, Jan 24, 2006 IP
  14. iowadawg

    iowadawg Prominent Member

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    #14
    Want to see sites with masses of banners?
    Just about any site that is free (geocities, yahoo, etc) are loaded to the gills
    with banners.

    Or newbies put up a page and have tons of banners.

    Or those webmasters who join just about every banner exchange on the net.

    One, maybe two banners per page is enough.

    The Iowa Dawg
     
    iowadawg, Jan 24, 2006 IP
  15. fmgomes

    fmgomes Peon

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    #15
    I personally don’t agree with this sort of techniques.

    I think people should click the ads because they think a particular ad might be useful to them, not because they were misguided by some design trick. From my point of view, trying to attract people’s attention to AdSense ads is one thing (perfectly acceptable), but trying to foolish people is something completely different.
     
    fmgomes, Jan 25, 2006 IP
  16. IamNed

    IamNed Peon

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    #16
    Make your ads blend in well with your website.
     
    IamNed, Jan 25, 2006 IP
  17. SEMWorld

    SEMWorld Peon

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    #17
    If you have mostly unique visitors, I'd serve up several ad layout formats in the rotation. I'd then keep the best performing ad layout(s).

    If a majority of visitors were return visitors, I'd serve different ad format layouts so banner blindness syndrome doesn't kick in and keep an eye on clicks to spot trends of a decrease in CTR. If you notice a decrease in CTR try some new ad layouts to see if it increases the CTR.
     
    SEMWorld, Jan 28, 2006 IP
  18. singaporebeauty

    singaporebeauty Peon

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    #18
    keep changing the colours of your ads
     
    singaporebeauty, Jan 28, 2006 IP
  19. cellularnews

    cellularnews Peon

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    #19
    I leave well alone - the google ads are in a similar colour scheme to the rest of the site so that they do not "scare" people away.

    I want a good balance between returning traffic and ad clicks.

    I also do not run "house ads" - but send any surplus inventory to skyscrapers that display site relevent content, such as a list of top 10 news articles.

    That way, when a banner appears - it stands out more as it is replacing actual content.
     
    cellularnews, Jan 30, 2006 IP
  20. JL_99

    JL_99 Peon

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    #20
    I also like to blend my adds in to match the look of the site. My best-performing site has a large percentage of repeat viewers; I like to make the page look nice for them and include good content that makes people interested in the adds that come up. I've found that once somebody stumbles across the page they tend to come back to check it out from time-to-time, and as long as the content is updated then banner blindness doesn't seem to set in.
     
    JL_99, Jan 30, 2006 IP