If anyname .com is taken and parked only, and I own anyname .org or net, is it a good idea to invent a brand and logo and declare domain meaning before .com colegue realizes same idea for domain branding, or this doesn't matter at all?
i would suggest branding as soon as possible. having a true usage of the brand prior to anyone else is beneficial.
SD, I would say at this point in time, the majority of the population is conditioned to type in and go to .com before any other extension. As an AM and a Domainer I feel that .com is king and shall always prevail as the dominant extension. Based on my statements above, I feel you will most likely have troubles with branding the .org and .net, unless you have a very large bank account. Even then, I feel you would still have issues. -=Chipmunk=-
all browsers by default search for .com domains first. You brand will thus always be second to the .com domain though it may be parked or unused.