This is something that has me scratching my head. I have 3 very similar sites using a same script. Content is a bit different, but the navigation and general layout is almost identical. One site has a black and gray layout. The other one is blue, and the last one is red. CTR is best on the black, blue is second, and red is the worst one. I wonder is the color of your website has something to do with clicks...
Yes enormously. I have seen a 3-fold increase in adsense earnings just by fiddling with color schemes.
On my sites color of my website doesn't have to do a lot with CTR (at least i think so). But color of ads has to do a lot with it.
A few weeks back Jack Burton suggested trying the black background as he noticed better performance with his site too.
The ads are very well blended on the 3 sites and have similar positions and are showing similar ads. I am not talking about the adsense banner colors, I am talking about my website's colors, wondering if that has something to do with clicks.
Ah, well I click on ads for websites which I respect, so if I like the layout of a website I follow an ad. Maybe that's how its working on your websites?
Yip thats what he was noticing when changing the colours on the site. A while back I was reading that even the colour of the actual links on your site could affect peformance although I havent tested it for myself. Hey us Adwords user dont throw away money to pay webmasters for sites people respect.
I have always found dark sites to be dull and tend to avoid using those colors in my sites... but now I will consider this since it seems to bring the best ctr
heh i have a site that just plain black and white text (it was an experiment 5 months ago) i put it together in few hours and now gets 2000visits a day to this site, paying about same as 20000visits to one of my bigger sites... my secret is out oh nooo... lol only joking i think plain colors confuse people