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Color of the HEADLINE!

Discussion in 'Copywriting' started by Li Weng, Dec 1, 2008.

  1. #1
    From your testing and experience, which colour works better as a headline, dark red or bright red?

    Any psychological reasons for it?
     
    Li Weng, Dec 1, 2008 IP
  2. latoya

    latoya Active Member

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    #2
    Depends on the other colors on the page. Bright red would go better with a true blue and yellow. Dark red (maroon or crimson) would look better against gray and navy.
     
    latoya, Dec 1, 2008 IP
  3. Loren Woirhaye

    Loren Woirhaye Peon

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    #3
    White and yellow are the easiest colors to read against. Most
    other background colors are best avoided IMO if you want to
    get your message read.

    Black is the easiest and least fatiguing to read. This is tested.

    Red may be a "stopper" in headlines.

    I like red headlines though and often use them. And blue. I
    liek the splash of color.

    Red symbolizes danger. Blue symbolizes safety. Black and
    white are authoratitive.
     
    Loren Woirhaye, Dec 1, 2008 IP
  4. jhmattern

    jhmattern Illustrious Member

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    #4
    In marketing, red actually often carries an authoritative air, as opposed to danger, but that obviously depends on how it's used. Blue tends to portray professionalism and trust. They often combine very effectively on business-oriented sites. If the headline is for something like a sales letter, red can carry an entirely different message - more in line with the "danger" symbolism you mentioned, simply because of how it's commonly used in hyped-up types of copy.
     
    jhmattern, Dec 2, 2008 IP
  5. carfinance

    carfinance Peon

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    #5
    i think.................dark red is very good for head line
     
    carfinance, Dec 2, 2008 IP
  6. paytink

    paytink Peon

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    #6
    I must agree that it depends on the page and color scheme. I think as a main headline a medium red works nicely, I dont recommend it for use through out the page though. I recently read an article on colors used in websites and what the users thought of them. Red headlines were thought of as eye catching, but too much red was seen as amateurish. I would keep most of it black, its easy and not too busying looking. If its just your main headline go with a medium red. Bright red (like stop sign red) can be hard to read and too dark and it looks off.
     
    paytink, Dec 3, 2008 IP
  7. letsbfrank

    letsbfrank Banned

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    #7
    i reckon dark red, only my personal opinion though, but this is what i would go for.
     
    letsbfrank, Jan 30, 2009 IP
  8. alexa_s

    alexa_s Peon

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    #8
    I instinctively dislike red on pages that are trying to sell/promote to me. It immediately makes me feel slightly suspicious, slightly cynical and slightly alienated. I prefer any other colour, really, but dark blue and dark green both look good (depending on the background, of course).

    But even more than that, I intensely dislike Sentences Where Every Word Fatuously Begins With A Completely Gratuitous Capital Letter; this just makes me want to ridicule the site.

    Lucky for people selling stuff that I'm not a "typical prospect", I suppose. :eek:
     
    alexa_s, Jan 30, 2009 IP
  9. James Edwards

    James Edwards Banned

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    #9
    Use this colour as headline!!
     
    James Edwards, Jan 31, 2009 IP
  10. toddalmond86

    toddalmond86 Peon

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    #10
    Red Tahoma seems to always do the trick for me.
     
    toddalmond86, Feb 1, 2009 IP
  11. williamsmllwd

    williamsmllwd Banned

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    #11
    A good indication of what works from time to time and also to see whis very much in vogue is to check on the colour schemes that Google and Yahoo use. Of all the thing Google might be...stupid / unresearched isn't one of them.
     
    williamsmllwd, Feb 1, 2009 IP