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Cold calling potential clients

Discussion in 'General Business' started by redmoon7, Mar 2, 2018.

  1. #1
    I'm an agency trained Google AdWords account manager. I've recently got my feet wet in the freelancing area. I'm exploring as many avenues as possible to gather leads. How have people found cold calling? As I can see poorly managed AdWords account from simple Google searches so I can see that being a strong base for my proposal. Any advice would be appreciated.
    SEMrush
     
    redmoon7, Mar 2, 2018 IP
    SEMrush
  2. jrbiz

    jrbiz Illustrious Member

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    #2
    Where are you located? Specific country and business cultures matter a lot when it comes to cold calling. E.g., I recently learned that in Germany, they are so anti-cold calling that you can be fined 250,000 euros per cold call you make. :(

    Here in the U.S., I have seen cold calling effectiveness in a number of markets drop to almost zero. People have Caller ID and voice mail to hide behind, so actually getting someone on the phone is near impossible these days. In fact, about a year ago, I let go of our entire telemarketing team because results did not justify the cost.

    In your case, you also want to call and tell the person what a lousy campaign they are running and how you can improve it. Tough way to start a conversation.

    Let me ask the obvious: why wouldn't you run your own AdWords campaign to show your skills at generating your own leads? You could then quickly point out how effective your AdWords campaigns are based upon them responding to it. :)
     
    jrbiz, Mar 5, 2018 IP
  3. directoryman

    directoryman Well-Known Member

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    #3
    Maybe, nowadays people feel more comfortable texting or emailing, when compared to talking.
     
    directoryman, Mar 5, 2018 IP
  4. directoryman

    directoryman Well-Known Member

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    #4
    If you like cold-calling, don't be afraid to stand for what you believe in, even if that means standing alone.
     
    directoryman, Mar 13, 2018 IP
  5. NetStar

    NetStar Notable Member

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    #5
    Hold on... define a cold call. If you are just calling random businesses who don't know who you are then you probably won't see a return. But if you are calling previous customers and/or companies who know who your company is the return would be a lot higher.
     
    NetStar, Mar 18, 2018 IP
  6. jrbiz

    jrbiz Illustrious Member

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    #6
    Cold calling, by just about all definitions, is performed on lists of prospects that do not know you or your company.
     
    jrbiz, Mar 19, 2018 IP
  7. Sankalp Patil

    Sankalp Patil Banned

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    #7
    Secrets to Cold Calling Success
    1. Plan Ahead
    2. Investigate Before You Call
    3. Seek Out a Personal Connection
    4. Get Information Before You Give It
    5. Get Out of Your Chair and in Front of a Mirror
    6. Keep careful records
    7. Use Referrals in Your Voice Mail Message
     
    Sankalp Patil, Apr 26, 2018 IP
  8. degreubiwa

    degreubiwa Active Member

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    #8
    Cold calling is a waste of money just like McDonals burger, never worked and will not work 99% of the time.
     
    degreubiwa, May 12, 2018 IP
  9. Komputerking

    Komputerking Peon

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    #9
    It really depends on the services you provide. Cold calling does work and can be effective but the difficult part is being able to convert somebody into a customer. I do think it's not as effective as reaching out to your local community but it definitely works if you do the work and don't get discouraged after the 100th call. It takes a lot of work and effort.
     
    Komputerking, May 16, 2018 IP
  10. seoauthority

    seoauthority Member

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    #10
    Never antagonise your target or talk down to them, that's the first rule. Cold calling is an effective technique, but it comes with a lot of practice. Check out Grant Cardone's youtube videos. He's a master of sale and gives good advice on the subject
     
    seoauthority, May 16, 2018 IP
  11. Larry Thibodeaux

    Larry Thibodeaux Greenhorn

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    #11
    cold calling could work out. But just make sure you have a good scales script and all the info you need before you give the call.
     
    Larry Thibodeaux, Jun 25, 2018 IP