CNET article on click fraud...very interesting.

Thought you might find this intriguing. - Mook

http://news.com.com/Study+Click+fraud+could+threaten+pay-per-click+model/2100-1024_3-6090939.html

 

I think most people running PPC campaigns have priced the click fraud into the expenses. It doesn't matter if it's 10% or 20%, as long as we get a good ROI.

I can't do anything to avoid click fraud/competitors clicks on the google search engine. What I can do is optimize my ads, landing pages and bids to make as much money as possible.

At the end of the day my ROI is the only thing that interests me.

 

Between Adwords pro clickers and Adsense scammers, i don't think its still under control, its even on the rise. They even ban legitimate Adsense publishers in the process.

 

I agree, and I'm sure that traditional businesses do the same thing - it's not as if fraud were a new concept. I'm sure that insurance companies factor insurance fraud into their premiums, and I think it's a smart practice in any industry where fraud is a possibility.

Sam

 

Thanks for the link to that article, it was very interesting.

Mark Cuban at his blog has also been saying some interesting things about clickfraud. Blogmaverick.com

 

What does it say i am lazy to read it? ;(

 

Sure I read the CNET, Financial Times and Outsell reports. However, my own experience is that if you uncheck the content button on Google and steer clear of the junk engines affiliated to Overture/Yahoo you'll minimise click fraud. There are much bigger fish to fry.

 

This is the reason google introducing CPA which the pros say will lure away the PPC participants for a hope of better business investments ???

 

Hmm click fruad... Things like these have been happening for a long time... I don't think we can do too much about, but affiliate program have their own way of solving these porblems..

i.e: Ban accounts, take away the earnings, and etc...

 

there is actually very easy solution to minimize click fraud. for example if google will allow only put ads on website they aprooved... it will minimize fraud up to %30-50%... an so called run 1500+ adsense ready websites would disappear

in my experience a small ppc engine may have fraudulent clicks up to 99% ...

 

thats an interesting article. doesnt google kick most of those in fraud schemes out of their program?

 

Google try to ban the fraudulent clicks true.... but there must be a minimum provision of time. As the click Fraudulents are getting shrewder day by day - the algorithm for google's click fraud detection is also getting matured - so google can easily identify the click frauds now; but the momentary losses are piling up and there are a lot of money invloved in the end. But one thing is for sure - The Click Frauds will be extinct..its just a matter of time.

 

I'm not sure I agree - the battle between PPC search engines and click fraudsters is similar to the battle between Microsoft and virus creators. The latter has been going on for a much longer time, and I don't see viruses disappearing anytime soon. I think click fraud will always be a part of PPC, just as insurance fraud is a part of insurance. But for what it's worth, I hope your prediction turns out to be correct.

Sam