My site has over 1 milli page hits per month and am now looking for a lucrative and paying CPM network. Which are the best CPM networks available for publishers like us? I have heard of FastClick, DoubleClick, Casale Media. Any more suggestions? And which one is the best, according to you. I understand everyone has a different experiences but if you can provide your experiences, others can learn a lot about it. Thanks in Advance.
Tribal Fusion has higher CPMs compared to those publishers but you won't get accepted there with only 1 million hits a month. Doubleclick isn't what you're looking for. Burst is the only other group I'd add to your list. I dislike casale. Their fill rate and CPM seems vastly inferior to burst and fastclick.
Thanks Alex. I have heard positive reviews on this forum about Casale but would like to check a general opinion before approaching anyone. Do these allow CPA networks along with CPM running simulteneously?
From my own experiences, TF is indeed the highest paying CPM network. Their fourth quarter rates are amazing. Fastclick is second, and Casale third. But as Alex said, Casale is problematic if it's your only network, because their fill rate is very poor (around 40% if you're lucky). If you have 1 million impressions, and if your site isn't adult, you can easily get into Casale and Fastclick. I'd try TF too if you have 1 million impressions. The thing about TF is that they evaluate a site more on their current need -- if you meet their need, they'll take you, and if not, they won't.
Thanks for detailed reply Jackburton. I will go ahead and apply for TF and see if they will accept my application.