With using Adwords to promote, will a site convert normally if it's only hoplinks (no banners). Or does it have to have banners or be a splash or squeeze page? Or is it a experimental thing? Reputation for all who answers. Thanks
If you are using PPC you had better plan on adding some very compelling "extras" to the offer or you are only going to lose a lot of money. It's really that simple. That's how you make money with Adwords and Clickbank. You have to ADD VALUE to get people to buy. Just look at the competition. It's not like Adwords and Clickbank are a secret.
You could try just having text, but it isn't going to convert as well. Banners and images really draw potential customers attention. It doesn't have to be the exact replica of the splash/sales pages nowadays... But it should be something put together neatly with clear and easily accessible information.