Client Needs Affiliate Marketing Management / Ad Agency / SEM I am CEO of Ceo Resource, LLC - a management consulting firm that specializes in working with start up and emerging companies ( www.CeoResource.com ). One of my clients is a start-up, privately-held, online automotive auction company in the Southern California area. The company is ready to go live in the next two weeks with the test marketing phase of their site. After a month-long test, the company will be ready for its prime time kickoff. My client, which is still in stealth mode, has tasked me with finding a creative and responsive ad agency that can develop a basic ad/pr campaign which can work in conjunction with our aggressive Google AdWords approach which is already developed and ready to switch on. Based on my previous results with Digital Point, I believe a posting here can help me find the right talent. My client's total Year 1 budget, including AdWords, is approximately $100,000 to $150,000. Immediate deliverables we need now include: An innovative ad concept and theme directed at both kinds of customers: ads geared to car owners wishing to auction off their vehicle to our dealer network and ads geared to soliciting and motivating car dealers to join our network. Ideally, we would like an ad concept that could go viral, such as Trunk Monkey. One page flyer design with camera-ready art work. Tri-fold brochure design with camera-ready art work. Magazine ad design with camera-ready art work. PR campaign aimed at the Southern California market and California car dealer network. An online marketing campaign with banner ad design SEM / SEO campaign, with effective back linking, white hat methods Affiliate network development and marketing A direct mail and direct telephone marketing campaign with the goals of obtaining the email address of each dealer's used car manager and motivating dealer sign up at our site. Ideally, we would like to find one company that can provide ALL the above deliverables. However, we will consider splitting the job between more than one company. If you are interested and would like to compete for some or all of this account, please email me: Your price on providing each of the services. Your timetable for delivery, with major interim milestones and detailed interim deliverables. Comments and examples of your experience in the car dealer and/or auction space. Samples of your past work. A list of references, with contact information. Why your company would be OUR most ideal agency. Any other specific benefits of working with your company. While the current need is immediate, there will most likely be other needs by my client for other, more comprehensive, services once the company has completed its initial marketing campaign. We expect to end up with a short list by November 15th and to make a final decision no later than December 1st. For this round, please limit all communication strictly to email. I appreciate your time and your response. Best regards, Robert Goodman, MBA Ceo & Chief Dragon Slayer www.CeoResource.com ceo [at] CeoResource.com PS: As a management consultant to dozens of companies, there may be other ways our companies can also work together in the future based on your bid and results!
Well, the competition in the field is heated. However if your clients are well-capitalized and are willing to invest, we can help with online marketing including SEO and affiliate program management/software. The rest of the business would have be outsourced to someone else. Let me know if you're interested.
Hi Robert, I work with and refer out to the top people in the field based on needs. If you would like to give me a call for a free consult I can refer you to the best company for your client's online marketing and outsourced affiliate management needs. FYI most ad agencies don't do affiliate management or at least are not pros at it. Most AM firms don't do print advertising. But I have one company in mind that could do almost everything on your list. I take free consults 1-3 PST most days. My number is on my site. Hope this helps and best of luck!