Found a cool site that actually records what your users are doing and clicking on while on your landing page or site: www.clicktale.com I'm sure there is room for improvement, but you get 100 free "recordings" a week on two different subdomains and it already showed me a few things I could make better. It takes a bit for the movies to start showing up after you add your code to your page, but it really is pretty cool!
It is pretty cool although there are a few grumblings about giving that much detailed information to a 3rd party. I have been thinking of adding this to one of my rubbish sites just to see how it will go but I've yet to do anything with it.
But when you're dealing with thousands of clicks, you don't have time to look at in such fine detail. The aggregate option is more realistic. Yet - it does satisfy some voyeuristic need...
OK, using the heatmaps I made some changes to a few landing pages and I can already see the difference. Seems silly I didn't try that before, but it sure is cool to have a visual!
I've used crazyegg before and it is pretty cool. Gives you a good indication of what the sticking points to your sales letters are etc....
For a newbie it definitely helps you find the sore spots and hot spots on your page. Worth looking at for sure. A few simple changes and I've already made my pages convert better.