Clicks Without Impressions?

Discussion in 'Google AdWords' started by dburk, Feb 1, 2008.

  1. #1
    Has anyone seen this before?

    I unpaused a campaign and checked on it about an hour later and noticed that one of the ad groups had 5 clicks but no recorded impressions.

    Should I be concerned about this?

    [​IMG]
     
    dburk, Feb 1, 2008 IP
  2. magda

    magda Notable Member

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    #2
    Probably not - it's most likely either a time-lag thing, or someone clicking on a cached page.
     
    magda, Feb 1, 2008 IP
  3. seoster

    seoster Well-Known Member

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    #3
    I created an adgroup for a keyword noone would search so i can test click count. i searched google for it a few times, about 5 times, to get its impressions recorded. then i clicked once on my ad.

    sure enough, the 1 click got recorded but with 0 impressions. dont they count an impression to be an instance the ad is shown? so like if i refresh, and the ad shows 10 times on my cpu, it will accrue 10 impressions right?
     
    seoster, Feb 1, 2008 IP
  4. CallMeDPit

    CallMeDPit Member

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    #4
    It's a time lag, I had the same thing today. Later on in the day the impressions caught up.
     
    CallMeDPit, Feb 1, 2008 IP
  5. Masterful

    Masterful Well-Known Member

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    #5
    Clicks are updated every hour or so, and impressions can take up to three hours to be updated.
     
    Masterful, Feb 1, 2008 IP
  6. promanz

    promanz Banned

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    #6
    Amazing story HAHA
     
    promanz, Feb 1, 2008 IP
  7. 12major

    12major Peon

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    #7
    That's really weird you may start to check if things get little dubious.
    Good luck
     
    12major, Feb 1, 2008 IP