Hello, I noticed sometimes when I got a click for a keyword phrase I am bidding, but the number of impression for that keyword phrase is "0". What happened here? It means my ads got clicked when Google didn't even show them. But my account did get charged for these non-impression clicks. This is in Google search results. I disabled all the content network and networked search. Wondering if you have seen this before. Thanks,
I've seen plenty times before and I'm sure many of the other DP users have also. I imagine that keyword has also been given a CTR of 200%. This is where rumours have spread saying that Google are making false clicks behind doors with their own marketing format. I personally don't believe this but put it down to a delay error in the stats, the clicks can be registered before impressions leaving you with some confusion.