I'm new to ADW... This new campaign I just made has a keyword with 14 impressions and 14 clicks = 100% CTR!! Is that really good or what? Also, On a side note, How come every Campaign I have, It shows the most clicks for keywords at the top of my list? Lets say the keyword list is 100 keywords, when I click the keywords tab, the first 10 keywords (give or take) all have clicks but anything under is 0, Like if I click next, to view the next page of keywords, they are all 0! Does Adwords automatically move the clicked/impressioned keywords to the top of the list?
And be careful with the quantity of keywords for one campaign. Otherwise Google will invite you in Quality Score box. _______ Car Tires
someone has a FAQ explaining its bad to stuff too many keywords in ONE adgroup? I write this as tip almost each day
I assume that he means in a single Adgroup, rather than a campaign? Or maybe he doesn't... There's certainly no reason not to have a big pile of (relevant!) keywords, as long as they are organised into appropriate Adgroups...
Well one campaign has 5 keywords and one has 102 keywords. So I should divide the one with 102 up into different ad groups?
Probably - it depends on the keywords. The point of grouping keywords is to make the advert text more relevant. For example, you wouldn't want 'kettles' and 'toasters' in the same Adgroup. Putting them in seperate Adgroups would allow you to put kettles in the first advert text, and toasters in the second advert text. On the other hand, 'kettle', 'kettles', 'electric kettle', 'electric kettles', 'buy kettle', 'buy kettles' etc could all go in the same Adgroup, without the advert being less relevant. Ideally, you'll want the keywords to appear in the advert text (in the title, if possible) at least to begin with...
First you don't need many adgroups. Put everything in one group, then look how do the keywords perform. After you notice, that some keywords bring you many clicks and conversations, make an adgroup for each of that kind of keyword and write a killer ad.
That's a great answer Custardmite! Im doing just that! I have 102 variations of 'buy kettles' example 'new kettles' 'new kettle' 'old kettles' 'old kettle' 'kettle 13029' '13029 kettle' 'kettle 5984' '5984 kettle' then also some common misspellings, 'ketle 13029' '13029 ketle' etc... So that's good right?
Great advice bl4ckmaN^ thanks! so you think if 'kettle 13029' is getting the most results out of the 102 keywords... I should delete that keyword from the first ad and make a new seperate ad for 'kettle 13029'? using different variations of it... like 'kettle 13029' 'ketle 13029' 'kettl 13029' 'ketal 13029'
There's no point in moving an advert into its own Adgroup, unless you intend to write a different advert. If the keywords are for the same product, I don't see any advantage to putting them into a different Adgroup. But it will take longer to test new adverts, as each Adgroup gets less traffic.