I just started an adwords campaign. To verify my add is clickable how many impressions should I expect to get per click. For example the one click I have took 500 impressions of the keyword before a click.
I dont think there is a set mount but i think 500 impressions per click is a bit too huigh. Try changing ad and stand out from crowd
2...3% is the industry standard. You can increase it though constantly testing and improving your ads
If your ad is good, you can easily pull in a 5% or more CTR. But then, you must make sure all the people clicking on your ad are buyers. This is why your ad's content is the most important factor in the whole game. Your ad may get a 12% CTR, but if none of them buy your product, you might as well not put up the ad in the first place, do you agree?