Greetings, We run a small free web hosting site (Little under 2,000 accounts) and we are trying to get a better idea of what goes on with the ads we display on all websites. All ads right now are being provided by YPN. YPN has had a better average daily income than Google, Chitika, FC and others. A few factors that come into play are: 1) Not all sites are English. 2) Not all traffic is from the US. So my questions are: 1) Does clicks on English sites from traffic outside of the US count? 2) Does traffic from the US, but on non English sites count? Also what do you guys think about us limiting new accounts to the US only? Is that too rude or? In our TOS we have always had "English Only Websites". However we have been nice in the past and have accepted all signups that have real contact information. Please let us know what you think. Mark
Yahoo states that your site must cater to US Customers, and be in English. They do not pay on clicks that come from outside the US - which is probably why, at least in part, why their pay per click is higher.
I read multiple studies that indicated more women, and also older people tend to use Yahoo over Google. Assuming other studies saying those targets are more succeptible to buying stuff.... then Yahoo would be making more money, and therefore higher payouts.... I'd say there's a good amount of speculation there though.
Yahoo states that they are paying more per click than they normally will - which is to get people to try their program. At some point, their payout will decrease, if it hasn't started already. The hope is that the extra competition will result in an overall higher payout percentage.
What you said is known. Certain types of traffic converts better on yahoo than google, and vice versa. I think the higher per click rates are based on a number of factors.... and yahoo doesn't pay more per click on all sectors. I run google exclusively on some sites because they pay more, and their CTR is higher. Higher ads rates on yahoo for certain sectors. YPN promotional pricing in affect (yahoo taking less than google) Only pays on clicks generated from the US. No smart pricing. I have looked at what the advertisers are bidding on Overture and know yahoo was taking very little and passing most of the payment through to publishers. If they didn't pay more, only publishers that were banned from google would have been likely to switch. At some point, yahoo is going to want to make a profit. Either they will decrease payment, advertisers will pay more (unlikely), or google will be forced to pay a higher percentage out. In that case, yahoo wouldn't be able to reduce their payment percentage as much as they would probably like.