Clicks on content campaign without content bids?

Discussion in 'Google AdWords' started by MBAGauravPPC, Oct 19, 2010.

  1. #1
    Hi Friends

    I have a campaign which is set to target the content network only and not on search. I just noticed today that several adgroups within that group had no "automatic placement" bid, they only had the "max cpc search" bid. This was because I copied the adgroups over from a search only campaign and forgot to change the bids. But some of these adgroups are getting clicks - so my question is this: how can an adgroup with no content bid set get clicks in a content only campaign? Does the content bid default to the search bid if no content bid is specified? Not really sure why this is happening....

    Regards,
     
    MBAGauravPPC, Oct 19, 2010 IP