i got this site wallpaper sites,i was experimenting with adsense ...before i always had around 100 clicks a day and 10 dollars a day earnings = 10 cent a clicks. Now i have between 300 and 500 clicks a day and i earn 15 dollars a day which is about 3-5 cents per click. Now what i want to know how is it possible the value of a click dropped to 3-5 cents?
Smart Pricing. When Google thinks your ads don't make money for the advertisers, they will smart price you which means they lower the CPC of your site.