Clicks Charged for Vs Analyitcs results

Discussion in 'Google AdWords' started by BryanWoodUrns, Feb 17, 2010.

  1. #1
    There are usually a couple of times a week when I will compare my google analytics result often I will have a difference in 1-3 clicks.

    In my example - I will have a total of 16 visits for the day, but analytics will say that 14 of them are from adwords and 2 are direct/bookmarks.. Is this an error in the tracking bug or is there some reason that Google is charging me for clicks that they aren't generating from my adwords account?
     
    BryanWoodUrns, Feb 17, 2010 IP
  2. Fletch_123

    Fletch_123 Peon

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    #2
    clicks and visits aren't an apples to apples comparison. you can(and will often have) times where you show more clicks than visits, since a click can happen multiple times from the same visitor, etc..as this is the case, you'll see a variance, usually between 5-10%, between analytics and adwords. both are correct, just different methodologies.
     
    Fletch_123, Feb 17, 2010 IP