I'm pretty new to ClickBank and I would like to start affiliate marketing with them as I really like the idea of selling digital products. I'm now at the "fishing process" of an affiliate product and I wonder about the "Reffered %" factor, is it bad if a affiliates Referred % is about 10-20%? What it really means? I understand it as it is not very converting product, but I'm not sure if I understand it right, so I would really appreciate if someone explain it for me. Thanks.
The referred % is the amount of sales generated by affiliates. So in your case, the product owner is generating 80 - 90% of the total sales. This doesn't mean the product is bad, but it is usually good to look for at least 60% referred by affiliates. This way you know that other affiliates are finding success.
Its the ammount of that products sales in the past that have been generated by an affiliate, rather than the publisher of the product himself.