How much money or clicks would you spend on one product, before deciding that it doesn't convert properly? I know it depends on ads and keywords, but are there any approximate numbers? I am thinking of about 100-200 clicks. It's more than enough for a good product to convert via PPC, isn't? That's my opinion. What do you think?
That depends on you, on how much you are willing to spend on a keyword to try it out. I, personally, like to give keywords a decent chance, which often results with my losing quite a bit of money in the initial stages of launching a campaign. However, the losses don't worry me, as I know that, once I optimise the campaign, the money will be made back. The losses are all in the name of research, which is important. After launching a campaign, I generally let every keyword accrue 80-100 clicks or 120% of the amount of a single conversion before considering deleting any. If a sale isn't made by a keyword within 80-100 clicks or the accrual of 120% of a conversion, I delete it. Some might say that leaving a keyword to accrue 120% of the amount of a conversion is silly, as, even if a conversion is made, the keyword will still be making a loss. However, as I said, I like to give keywords a decent chance, and many a time have I seen a keyword produce a bunch of conversions following a phase of no conversions at all. Some might also say that 80-100 clicks isn't enough to determine the value of a keyword. However, given that I only bid on highly targeted longtails, I think that it's more than enough, even a bit too many. Note that the explanation above is only a generalised scheme that I may follow. The truth is, my approach changes depending on how targeted I think the keyword is, its match type, its CPC, its CTR, my ad's position, the landing page's CTR, plus a host of other factors, such as the performance of similar keywords. The complicated part is incorporating the testing of different landing pages, display URLs, offers and ad positions into the formula!
Almost all advertisements lose out on their money 90% of the time due to click fraud. It's annoying too and at the same time beneficial to Google from both sides.. If you know what i mean.
I am in micro niche, so I don't have many keywords to test out, because there are only few that bring me decent amount of clicks...The rest of the keywords produce max of 5 clicks a day. So basically my main keywords, which bring me traffic are targeted, but don't make sales. Probably I need to experiment more with my ads, because I am quite confident about the landing page.
How can they be targeted if they don't make any sales? You shouldn't be confident in anything without testing. What makes you think that you can't improve your landing page and that it's already perfect?
100 - 200 clicks is not enough, unless you are really good and PPC management Try more like 1000 - 2000 for proper testing Plus, if your not that good ad PPC you could be throwing away money and a really good niche, you just didn't do things correctly
This is a false statement... 90% of campaigns lose due to improper campaign management, structuring and strategic plan.