Last night my Complete SEO Guide went live at ClickBank. I decided to apply the Pay Per Click techniques described within my book (PPC is a small part of it) and test out the sales for it. It's not yet indexed in the marketplace, so it made sense. Yesterdays budget - $230 Clicks - 179 $1.28 per click This is totally above average for the keywords I was targetting. And I was targetting phrases with 4+ words. This is to ensure placement above search results - not to the right from them. Result? Take a look. 7 sales for 179 clicks - 1:25 conversion ratio -- or 4%. This is not phenomenal conversion rate, but I get an average of $45 per sale without affiliates. That's $360 for a $230 investment - 160% ROI. I'm now going to fix the budget at $200 and do some radical experimenting with the long-tail keywords. Will report back after the $200 is drained. If you want to promote it - clickbank hoplink http://YourIDShouldBeHere.compseo.hop.clickbank.net
Thanks mate! Actually this is more like the 15-ish product I've done for CB. I've been doing a BGS (Build Grow Sell) model before this product, where I build a product, grow it a little bit and sell it. Although it wasn't anything about eBooks, it was more like subscription services, such as hosting, seo consulting and more.
Reporting back. Day 2. Budget limit - $200 Budget spent - $200 (duh) Clicks - 198 Just over $1 per click The CPC went down, now I get more clicks for less. But it resulted in only 5 sales. $225 return. Obviously enough, going for the more clicks less CPC strategy isn't working well. Going back to day 1 strategy this night.
So based on your figures, affiliates getting the same figures would barely be breaking even (even using strategy 1) ?
Looks like a tough market to do PPC in... But your conversion percentage looks pretty good... I guess it depends on what kind of keywords you are using though.