This might be a stupid question but what is the difference between the html code given and the link given when clickbank creates a hoplink. Do you have to use both? What is the purpose of each? I have looked on their website but there is not a clear answer. thanks
The html one you can post directly into your html page, the other link they give you , you still have to create the appropriate html hyperlink
The first one is a straight link to the merchant's page. The second one is basically the same thing, but with HTML tags, which is required if you have a website and want to put the link.
you put it in the HTML of your site. the code allows you to hide your hoplink in a text "CLICK HERE" or in an image, in a pop-up, in literally anything you want. i suggest you go search about some HTML guides online.