Click value is reduced ?

My Page eCPM is reduced,

My visits is normal and ctr is normal but Page eCPM is reduced.

Note that it was good but the latest week is reduced about 40 %

The last week
- Page impressions is constant
- CTR is constant
- Page eCPM is reduced and so earnings

This mean that click value is reduced. What is the reasons of this Problem ?

 

Wait for the following week; if the value doesn't increase, contact google or investigate the problem yourself.

 

Advertisers might not be bidding as much on your keywords as they once did, this is why so many people state that adsense income changes always and can never be truely calculated.

 

that happened to me too. VERY low eCPM lately. I used to have $2-$3, and now it hardly reach $1. (

 

The same for me, but it's normal at the end of almost every month. Sometimes I have low eCPM for 2 weeks. Just wait and it'll be all fine

 

I have this problem too from time to time.

 

There is a theory that advertisers spend the ad spending in the first half of the month and lower priced ads are put in place for the remaining months. Maybe this is in play right now.

 

It is general problem

I thought it was for me only

 

i think that a lot of peoples clicks have beeb reduced including mine. I suugest maybe trying out widgetbucks.

Good Luck

 

Since last saturday my CPCs and eCPMs dropped almost to half of the average from previous 2 weeks. I presume I got smart priced, I think the same happenede to you...