click-through rates for price comparison sites

Discussion in 'General Marketing' started by round_L7, Jun 28, 2008.

  1. #1
    Hello!

    Does anyone know or know where I can find estimates about the click-through rates of price comparison sites. We're planning to include a price comparison feature in a new website and, assuming that our site receives traffic (we think the its other features will be compelling & unique), we would like to estimate what percent of that traffic we can expect to actually click through? I do understand that click-through rates & cost per click vary by product category as well as site quality etc.

    TIA
     
    round_L7, Jun 28, 2008 IP