I did some research on a keyword and from multiple sources it showed that the keyword was getting 250+ searches per day on Google. I'm now ranked between 10 and 15 on Google, bouncing back and forth from page 1 and 2. However, I'm barely getting 1 click per day from the keyword. Is the CTR really that low on page 2? To where 250 searches would only produce 1 click on a website that's on page 2? Or is it more likely that the keyword tools over-estimated the search volume?
yes, you will get less than 1% click if you listed at 2nd page therefore everyone is looking for the first page
I have noticed myself that even if you are on the 1st page you don't get many clicks, you have to be in spot 1,2 or at minimum 3 to take advantage of any substantial amount of traffic.