Hello every one when i go to CJ To Get Text Link for my advertisers i notice that the same advertiser have Different EPC(3months),some text $150 and some low as $21,so can we pick the link from any where? what's the diff between the high and the low EPC? should we choose the highest EPC links? waiting your help thanx
I think because the high epc links perform best for that merchants affiliates, according to CJ statistics
The EPC per banner/text link is set up for you to be able to differentiate between quality and poorly designed creatives. While this method isn't fool proof- If there is only one really successful advertiser using a banner, the EPC will be off the carts in comparison to the others- even if they did not select a great banner - it is the best way to help you decide which to try besides your own gut instinct.
It really means nothing, to tell you the truth.... it depends very heavily on the publishers that are using the link, and that tends to produce very inaccurate figures about the "quality" of one ad versus another.