Hello, welcome to digitalpoint! I prefer the blue one. The blue on looks more professional, clean, quality and fresh, while the green one looks a little old.
Color has more influence than you may believe. As everyone knows, on the web, your site and everything related to your site, including color, provokes an emotional response from the visitor. If you pay attention to what the graphics pros say, the meanings below are what different colors convey: RED is associated with love, passion, danger, warning, excitement, food, impulse, action, adventure. BLUE is associated with trustworthiness, success, seriousness, calmness, power, professionalism. GREEN is associated with money, nature, animals, health, healing, life, harmony. ORANGE is associated with comfort, creativity, celebration, fun, youth, affordability. PURPLE is associated with royalty, justice, ambiguity, uncertainty, luxury, fantasy, dreams. WHITE is associated with innocence, purity, cleanliness, simplicity. YELLOW is associated with curiosity, playfulness, cheerfulness, amusement. PINK is associated with softness, sweetness, innocence, youthfulness, tenderness. BROWN is associated with earth, nature, tribal, primitive, simplicity. GREY is associated with neutralality, indifference, reserved. BLACK is associated with seriousness, darkness, mystery, secrecy. I don't necessarily agree with all of their deductions, but I don't construct my sites around what I think. They are all about what the visitors think and how they react to what's on the pages. According to the color meanings above, both of your schemes should work well, but for different reasons. (Blue has just a bit of an edge for what I think you're trying to do.) Personally, I definitely lean towards using the blue because you've got a business/e-commerce site. But the difference is very close. I've made color changes before that slightly affected conversions, but the differences were never dramatic and I've got a pretty good grasp of which colors work best for me. Like all of you , I do run across sites that make me cringe when I see the combinations that are being used. Just like in everything else, some people can judge color better than others. If you are really stuck about it, split test each color for a week or so (at least) and see what the differences are, especially if it's an important site to you. If it were me, I would run each page through a heat map during the testing to see where people were clicking on the page and what items and colors occupied that space. That's work, but sometimes, when it's that close, it's the only way to prove it to yourself either way through the actions your visitors are taking and conversions. I know that I've been surprised more than once about colors, fonts, layout, language, etc.
It would appear that you've got a good number of opinions both ways. As I posted earlier, a split test may be called for to be able to see what converts best. Ultimately, it really doesn't matter what I think. Testing visitor reaction to both will answer the question for you. That's the critical point. Which color appeals to your customers most and makes you more money should be the key issue here. It's really much more a dollars and cents question, as it is about the aesthetics. That's what makes the world go around with an e-commerce site. It's about what color or combination of colors sell best. The main thing that sways me to the blue is that the green has some key elements in blue and, from my perspective, the blue clashes with the green somewhat. It's still better than a lot of sites I see, but that is the issue I have with the green. Try colorpicker.com (free) to look at complimentary colors for each one. That site gets used quite a bit, but it's not user friendly and takes some getting used to the austere interface. I don't like the way this site is put together, but it does nail the color combinations down pretty well.
Thanks for your advice, we have decided to use the blue design, the design of the following three better?
Actually, after looking at all three, what is the difference between spotlight products and feature products. That would seem to be redundant to me. I don't think it's possible to make a choice until I know what the difference is. Also, if I can't understand the difference and find it a little confusing, what are your site visitors going to think? All three layouts look fine to me, with that one exception, of course. If I could offer some advice, it sort of looks like you're trying to be a little to perfect and that is keeping your site from going up and making you money quickly. My philosophy is always to get it up as fast as I can, then worry about minor changes like color and order depending on how my visitors are reacting. That's also why I advised that you run the heat map on the site to see where your visitors are clicking. That metric will dictate the best order for you. If I sound a little stuck on the using the heat map idea, it's because they work. If I know where people are being drawn to spend time or click on the site, I can take them where I want them to go by making changes at that point, rather than trying to guess before putting the site up. That's just my 2 cents about it and the site looks good in any of the layouts above. Let your customers dictate your next moves. It really doesn't matter what we think; it's what they think that counts and makes you money.