Choose domain name for english version in wordpress of existing website

Discussion in 'General Marketing' started by expandir, Mar 3, 2013.

  1. #1
    Hi,

    A customer of mine owns a language academy here in spain. He wants a webpage to attract customers from abroad who want to study Spanish in Spain. He already has his brandname.com in spanish language in a decent weebly page he made himself but just for the neighbourhood, as he doesn't feel like changing it (although it could be possible). I thought we could just keep the brandname.com weebly site and build a good wordpress site for the english-speaking ppl who want to learn spanish abroad. The thing is, as he does a lot of "offline" marketing, he already made LOTS of physical flyers for the neighboorhood and plans to do a lot more for english ppl abroad and sed them to embassies, schools, etc but we don't know yet what to do

    1) Should we just do two separate sites? keep the brandname.com as it is and build a separate one like brandnamecity.com in wordpress in english?
    2) Should i try to do a bilingual site (difficult for me, I must admit) in brandnamecity.com and when it is ready change it to brandname.com?
    3) Maybe we should use another name like learnspanishabroad.net or sthg like that?
    4) Is it possible to make a separate directory in wordpress like brandname.com/en but keeping the weebly website?

    The thing is, as the marketing at first is going to be physical, with flyers, ppl would have to actually write the domain name in a browser and i want it ot be as short as possible and use the brandname, as a lot of ppel just google the name even if its written with a .com and everything (I dont now if im explaining myself here)

    Well, thanks for your help and excuse my english. im very grateful.
     
    expandir, Mar 3, 2013 IP
  2. zspuckl

    zspuckl Active Member

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    #2
    I think that you need to use one website. The big thing you have to realize that if you are making two sites then they are both directly competing with each other for traffic. it may take a little more time at first but it will yield greater results.
     
    zspuckl, Mar 5, 2013 IP