Just been setting up Chitika Minimall ads on a couple of sites, and I love the fact that I can basically just browse through shopping.com find relevant products and add them as keywords, and they show up as ads. This is great to target specific items. Having a lot of fun with this. Intitially I started with broader and more generic words, then I realized I could just pick each product I wanted and it looks like it is going to work fairly well.