I need to run a campaign for China. Am i correct in thinking that i need to write adverts in Chinese and Google won't translate for me even if i target the Chinese language?
well, depend on which type of visitor you are targeting. If you targeted on ONLY China visitor who know English, just use English. Only use Chinese if you targeted All Chinese Adwords will not change anything for you, you gotta find a native chinese speaker to translate it, dont use translation software, you need chinese copy writer to do this for you