There would 15% of fraud in adsense http://www.fairisaac.com/NR/exeres/3FA4F2CC-5BF5-48F2-BBBD-DC127C84785D,frameless.htm
Definitely no surprise... I am sick of freaking spammers, hackers etc... do they have anything better to do! Josiah
I am not sure it s going to last forever, I am really wondering if thoses ads are really relevant from a customer s point. Do we know the transformation rate?
I think you mean coversion rate. You got to remember that companies do not always expect every click to their site to covert starightaway, sometimes they are just bringing greater exposure to a product. Also, some ads are so poore that they won't convert. There was an article in the Daily Telegraph (UK) about how small businesses are doing exceptionally thanks to traffic driven through adwrods/adsense.