lol So you invest 100 bucks in advertising ... you wish 300% of that amount brings profit to you? can I ask your statement based on what theory or practice ?
got that link when I googled somting, related to music, went into this site, and nocticed big banner click on ads, to get the psw for downloading mp3..
Basic business ... If something going to cost you $100 bucks and you only make $90 profit from it (for life) then you have lost money.. Simple.... ROI = puting say $100 into adwords which makes your $1000 profit (for life) ROI... Branding etc.. are part of the life thingy..
Well! you misunderstand my idea. Let's say when you spend 100 $ in your adword account and presume that you have 100 clicks. Only few of them might become successful transactions and buy something from your site and most of the money is waste due to 1001 reasons. It is the same situation with other types of advertising media, only a certain percentage of the target group are reached and the rest also go to the drainage.