I was reading through some headlines on G news and found a cool ad. When you get to the page hover your mouse over the top right corner. http://informationweek.com/story/showArticle.jhtml?articleID=171000787 Pretty nifty eh?
Haha. Very clever! Unfortunately I didn't even see the little page until I read your post. Would be very annoying if I accidentally hovered over it and didn't know what was going on (ie. all end users).
Very clever indeed. Good point though. I can see how some people (you know, the ones who click on the "hey you just won $500.00 popups") would be clueless as to what was happening.