Cheapest way to reach home owners?

I just started a website for home owners to save up to 95% on all services like plumbing, painting, remodeling, repair, etc.

What's the cheapest way to reach home owners?

 

Are home owners looking for such a service on the Net?

If yes, what keywords do they use? How popular are those keywords (i.e. how many searches a month)? (Popularity is an indicator of the market size.)

If you find out the keywords your target customers use, some decent SEO efforts (onsite and backlinking)could bring you on the first page at Google for those keywords, without spending a fortune.

By the way, "home owners" themselves are not a market. A market is a group of people who have some specific need and go online in order to search for a solution for that need. If the need does not exist, so do the market.

 

They're not searching for my service, it's completely new and they don't know about it. They don't know it's even available.

The whole world is a market. Homeowners are who I'm targeting first as 100% of them can use my service, a easy easy sale since everything I offer is something they can use to save a fortune.

 

I don't know how this is going to help me. Care to explain?